The Truth About Vertical Content

You've likely discovered by now that as a brand in the digital world, you must produce content. Luckily, most of us have powerful content machines capable of shooting 4K video and breathtaking images right in our pockets! This article is going to show you why you should fully embrace vertical content. What is vertical content? Vertical content, as we are defining it, is a photo or video in the 9:16, 4:5, 2:3, or 1:1 (square) aspect ratio. Here's a great example from Facebook showing all of the popular mobile content formats: This image alone may show you why you should begin utilizing square/vertical content more often. Simply put, it is more native to social media platforms and fills the co

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